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Category Archives: Marketing

When should you pay for advertising?

Business, Information, MarketingBy chamber_adminMarch 2, 20201 Comment

by Andrew Layton, American Lotus Should you pay for advertising in the age of content marketing?   As with most big questions in life, the answer is: it depends.   Content marketing (which is basically making articles, videos, and other content your customers would find interesting) can be appealing in that it costs nothing to…

Why you should torch your marketing plan

Information, MarketingBy chamber_adminDecember 7, 2019Leave a comment

by Andrew Layton, American Lotus   Plans are worthless, but planning is everything. —Dwight Eisenhower We’ve all been there. It’s the end of the year. The dreaded planning season. And you’re cramming together a marketing plan somewhere in between sales calls and online holiday shopping. But what if you could cut yourself a little slack…

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