You Joined the Chamber, Now What?
by Robin Southern, Membership Director
Congratulations! You have made a very smart business decision! So, you signed on the “dotted line”, paid your dues, Now What? Chamber membership brings lots of benefits, but also lots of questions.
Often times I hear from members or potential members, “I don’t have time to participate, so I don’t see the benefit.” Here is the good news, while that may be true for gym membership, it is not the case with Chamber membership! Even if you are never able to attend one Chamber event, the Chamber is still tirelessly advocating for you and your business. The Chamber will refer your business or the product you offer to community members and travelers, often seeking suggestions from the Chamber on businesses in town. The Chamber is constantly working to enhance the economic environment in the community. So, you see, you really don’t have to do anything to reap the benefits of Chamber membership. However, if you are able to participate, the return on your investment for your business will be much richer.
What are your goals for Chamber membership? Why did you join the Chamber? The answers to these questions can help guide you on how to make the most of your membership. Whether your answer is to grow your customer base, become more visible, or be a bigger part of the community, your Chamber membership can help you. Here are some suggestions to help you get started and make the most of your Chamber membership:
Open Your New Member Packet. Read all of the information in your packet and take advantage of the coupons and information provided.
Read your emails. This is the best way to stay in touch with what is going on with the Chamber, make a note of what interests you and mark your calendar to participate.
Follow Us on Social Media. We share our information as well as our member’s information.
Attend an Event. This is a great way to get to know people, don’t go there to sell, go there to be of service to them and don’t forget your business cards.
Enhance your Website Listing. Online presence is very important, take the time to enhance your website listing with us, you can add photos, videos, keywords, and details about your business. Make sure your business information is always up to date. Consumers are visiting your website, and checking out your content long before you see them.
Post your Job Openings. Make sure to utilize the job board that is included in your online account. Job postings will automatically post to Facebook.
Post your News Releases. Have a press release? Add the Chamber to your media list. Post your press releases in the News Release section included in your online account. News Releases will automatically post to Facebook.
Host an Event. This is a great way to bring potential customers into your place of business, and showcase your business.
Sponsor an Event. This is another great way to showcase your business. We offer many different sponsorship levels with our events to fit any budget.
Join A Committee. This is a great way to be involved and help further the efforts of the Chamber. Serving on a committee provides numerous networking opportunities as well as professional leadership development. Helping others is a great way to become part of something larger than your business.
Host A Ribbon Cutting. Whether you are a new member, celebrating an anniversary milestone, adding a new location, adding a service, a Ribbon Cutting is an excellent way to draw attention and to showcase your business. Just relax, we do all the work and you reap the benefits.
No matter why you joined the Chamber, your Chamber membership is full of benefits to help you with your business goals. Getting involved is the best way to utilize your membership. Hopefully the suggestions I have outlined will assist you in making the MOST of your Chamber membership. The possibilities are endless!